how to Increase Your RSS Feed Subscribers
Growing subscribers of your RSS
feed will expand your reach. Put the appropriate
effort into marketing your RSS feed, so you can
increase adoption and spread the message contained
in the RSS feed.
Feed Validation
Make sure that the feed is properly
formed. Some RSS readers and aggregators will
be unable to compensate or read an RSS feed that
is not correctly formed. There are both web-based
and desktop feed validation tools available that
can help determine whether an RSS feed is properly
formatted or not. After you edit the feed, be
sure to spend a few minutes validating the feed.
Properly Promote Your Feed
In order to increase the number
of individuals subscribing to your RSS feed, take
the time to properly promote the RSS feed. Just
as a website requires promotion and marketing,
so does an RSS feed. Here are a few tips for promoting
your feed...
1. RSS Auto Discovery
Use RSS "Auto-Discovery" tags in
the header of web pages. Many RSS feed readers
have built-in technology that can auto-detect
an RSS feed. But in order for the technology to
detect your feed, you must have auto-discovery
tags in place on your web pages. Using auto-discovery
will let visitors know instantly and automatically
that an RSS feed is available for the content.
2. Feed Icon
Include a standard RSS feed icon
on the web page. The icon should be both visually
appealing, and obvious. The RSS icon should appear
"above the fold" on the page. That means that
when a website visitor lands on the page, they
should be able to see the icon without having
to scroll up, down, left, or right. The RSS icon
should link to the URL of the RSS feed. The RSS
feed icon should be available on all web pages
within a website, so that visitors can subscribe
to the RSS feed regardless of what page they land
on or navigate to.
3. Submit To RSS Feed Directories
Submit the RSS feed to the various
RSS feed directories and RSS search engines. Many
visitors search RSS feed directories for topical
feeds that might suit their needs. This may be
a way to attract a new audience.
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4. Tell Email List That RSS
Is Available
If you have a current email subscription
list, be sure to inform your subscribers that
an RSS feed is also available.
5. Send A Press Release
Issue a press release announcing
that an RSS feed is available for the content
on the website. In the release, describe the kind
of information contained in the RSS feed, and
explain how the RSS feed can assist interested
individuals.
6. One-Click Subscription
Offer a one-click subscription option
to RSS feeds, so your visitors can subscribe quickly
and easily.
7. Communicate RSS Feed Availability
Exploit all channels of communication
to let people know that RSS feeds are available.
Include details of the RSS feed in forum and email
signatures, and include a mention in any company
or product newsletters.
Educate And Explain
RSS is still a fairly young technology,
and while more and more people understand the
power and capabilities of RSS, others may not.
Be sure to explain to prospective website visitors
how to subscribe to RSS feeds, and what the benefits
of subscribing are. A little education goes a
long way, and this can significantly increase
RSS adoption.
RSS Content
The content of the RSS feed can
be a wide variety of things. Here are a few tips
regarding feed content...
1. Interesting Content
Provide quality content that will
be of interest to subscribers. Like any other
communication channel, you must engage the readers
with interesting material in order to hold their
attention.
2. Focused Content
Keep the content in the RSS feed
focused. The theme of the RSS feed should be narrow,
and should not wander too far from its original
purpose.
3. New Content
Provide new content in the RSS feed
on a regular basis.
4. Avoid Ads
Avoid inserting ads or self-serving
content into the RSS feed. Advertising should
be used sparingly. Balance content with advertisements.
5. Log Analysis
Examine logs to see what readers
enjoy the most. If you discover that specific
segments are very popular, expand on them by adding
additional items that delve deeper into the topic
of interest.
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