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The REAL Benefits of Guest Blogging

Guest blogging is riding high right now and the whole Internet Marketing sphere is buzzing with talk about it. Some people consider guest blogging to be one of the more powerful of available tactics, while others disparage this viewpoint, saying that guest blogging is highly misunderstood and that people are misusing it.

In my  opinion, both mindsets are correct. how guest blogging is powerful and how it is misused by many who have failed to understand the scope of awesomeness in this practice we call guest blogging.

Guest blogging is, indeed, one of the powerful ways of building strong, high-quality relationships that may help you in multiple ways, including developing business opportunities and professional connections, setting brand value and, of course, acquisition of link juice.
But, there are many people in the industry who aren't grasping the real worth of guest blogging. They tend to view guest blogging as just another link building tactic. Because of this, they continue to build low quality content for submission to blogs that accept guest posting. Sadly, I estimate that one out of ten blogs actually publishes this junk, polluting the web with garbage.
Discussion about guest blogging as a relationship development tool vs. guest blogging as yet another vehicle for mere linkbuilding is all over the web.  What makes this post different from others is that I will provide case studies and success stories to back my opinion of the real potentials of this practice.
Let’s cut the theory part and talk about the real figures! Properly executed, guest blogging can help you:

Build Relationships

So many blogs state this, but I remember when I wrote my first ever guest post. Very few people tweeted it and I wasn’t able to make any good connections out of it. I was a newbie, and didn't play my part well.
There is another common industry phrase that states, ‘Building relationships takes time’. If I merge these two phrases, it reads something like this.
Guest blogging helps you build relationships, and as it takes time,  you should be consistent in your activities.
Let's hear what blogging and SEO expert, Kristi Hines, has to say about building relationships through guest blogging:
"I've built great blogging relationships through guest posting on other blogs as well as inviting others to guest post on my own. The strongest relationships you will build with other blogs are the ones on sites where you contribute regularly vs. submitting one-off posts."
Submitting a single guest post isn't enough. If you intend to forge a relationship, then your job doesn’t end with submitting your post. Plan to interact with the audience (usually through the comments) and follow up with the blog owner or editor to see how your guest post did. This will prove that you aren't just another link builder; you actually care about the community.  Who knows? This might open their doors for you to a future of more guest posting opportunities and even partnerships in other areas.
Social Media Examiner is one example from my own guest blogging experience of building relationships through guest blogging. They treat all of their writers as a part of their team. They organize meet-ups at blogging conferences like New Media Expo (formerly BlogWorld), they include you in their roundup posts when your expertise matches the roundup topic, and they always offer to help you in any way they can. I've met a lot of great people through their community and even gained some clients for my freelance writing business, which is always a plus.


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